First Time Visitor Reviews
People and Places Insight have developed ‘First Time Visitor Review’ reports which are completed by one of our Research Team who have not visited the locality before.
The researcher rates and reviews a range of criteria, which have been identified and refined over time as being important to a first-time visitor to the town centre, using a standardised worksheet on which the final report is based.
The report is well used in towns looking at tapping into the tourism market or for a holistic mystery shop type review of the locality. The first-time visitor will identify aspects of the town centre such as signage, car parking, physical appearance, retail offer, public convenience and accessibility which a regular user may not identify.
The report is clearly structured and broken down into the categories reviewed during the researchers first time visit;
- Physical Appearance
- Retail Offering
- Leisure/ Cultural Facilities
- Pedestrian Signage
- Car Parking
- Public Toilets
- Access to Services
- Food and Drink Offering
- Transport/ Traffic
Each category is scored on a five-point rating scale ranging from Very Good to Very Poor followed, where appropriate, by commentary under Positive and Negative headings.
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