Understanding and evaluating key calendar dates in the town centre such as markets, events and festivals is an essential, yet often overlooked, process. By asking those attending events how they rate various aspects can be included with wider evaluations such as footfall, visitor origin and business reviews to measure the performance of an event, identify positive and negative aspects and work out if the event is working.
Our Research Team visit events to gather information such as;
- Customer spend
- Length of stay
- Visit recommendation
Augmenting the face to face interviews, paper-based surveys and online surveys are made available.
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