Advanced Car Parking Studies
Due to issues surrounding Car Parking provision, policy and pricing being a key theme in many of our town centres People and Places Insight have developed a Car Parking Study which offers a more in-depth approach to both the traditional Benchmarking work and the well published Lambeth methodology.
Firstly, the People and Places Insight Limited Research team visit the town centre to count the total number of on street and off-street car parking spaces available for public use in the defined town centre boundary.
With on street parking, if the bays are not clearly marked the length of each parking bay is measured and then converted into parking spaces by dividing the length by 5 as each vehicle is assumed to measure 5m. For example, a parking bay measuring 47m in length would provide 9 parking bays (47/5=9.4=9)
In terms of off-street parking, i.e. in designated car parks, People and Places experience in the Benchmarking audit has highlighted that official numbers of spaces available as cited by Local Authorities or on road signs can often be incorrect. Thus, during the first visit the total number of spaces broken down into Disabled, Short Stay (Less than 4 hours) and Long Stay is conducted.
The locality will then be visited on four separate days to provide an impartial, detached and systematic review of the car parking situation in the designated town centre area;
- 3 weekdays to be decided by the client but should include a ‘busier’ and ‘quieter’ day
It is essential that the audit is completed in normal conditions trading, so school holidays, bank holidays and key calendar dates need to be avoided. Accepted methodologies such as the Lambeth Study concentrate on the weekdays but do not offer an analysis of the weekend.
People and People Places Insight offer both the weekday audits to provide baseline figures but will complete this over three days rather than the two, and in order to understand the impact of weekend trading on the town centre the Saturday audit is completed. The robust methodology applied thus offers comparative data against the weekday control group.
Rather than conducting a one-off count as per the Lambeth methodology, on each selected day, the research team will audit the car parking area once an hour recording the occupancy levels.
The final output will be provided in an in-depth report.
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